What is Corporate Identity?

What is Corporate Identity?

What is Corporate Identity?

What is Corporate Identity? What is Corporate Identity?

Corporate identity covers all of the visual communication works that distinguish a business from others and represent the identity, stance and image of the company. A well-designed corporate identity reveals the prestige, prestige and reliability of the brand in the eyes of the target audience.

Corporate identity works include many elements such as logo, printed materials used inside and outside the company, business cards and invoices, certificates issued by the company, company catalogs, advertisements and brochures, promotional products, website, e-mail signature. An effective and memorable corporate identity plays a very important role in the interaction and communication of the company with the target audience.

Creating corporate identity

A brand's corporate identity is much more than a professionally designed logo. The corporate identity of your company is actually the first impression you will leave in the eyes of your target audience. So how do you shape a strong brand identity that will take your business to the next level?

In the process of creating corporate identity, companies should approach identity design with precision, and for this, they should work with professionals who are experts in corporate identity design. As a matter of fact, your company's corporate identity will act as a signature. In addition, when your corporate identity is compatible with your brand in the eyes of your target audience, changing your corporate identity will be a difficult and laborious process.

How to create a corporate identity design?

The corporate identity creation process consists of five basic stages. First of all, the story of the company, its corporate values and goals should be well defined. After this stage, the design process begins. While creating the designs, the dynamics of the current period, the expectations of the age and the relevant sector should also be taken into consideration. After the initial design studies are completed, the presentation phase begins. The presentations prepared by the experts are submitted to the approval of the company officials. In the fourth stage, necessary revisions are made after negotiations with the company, and the corporate identity work is finalized in accordance with the company's wishes. The last stage is the printing of the approved designs and publishing them in the necessary digital media.

Corporate logo design

Logo is the building block of corporate identity. A logo that best reflects the brand image is the most effective way to give the brand a strong identity. This reveals the importance of graphic design in today's world.

The logo, which we can consider as the first representative of a brand, is very important for brand prestige. For this reason, a creative, original, contemporary and professional design work is required.

In the logo design process, graphic design experts deal with many issues such as what the brand does, what the service or product is, what problems it solves for the customer, what distinguishes the brand from its competitors, and the definition of the ideal customer for the brand. The most critical argument of logo design is to analyze the message that the brand wants to convey to the customer. The conceptualization of this message is the designer's expertise.

Corporate identity design examples

You can be inspired by corporate identity design examples that have a place in the minds of the masses around the world with their corporate identity.

Coca-Cola

When you think of Coca-cola, you can probably immediately visualize its well-known logo. You can immediately remember the red color, the script font, the can and glass bottle designs, the polar bear. We can say that Coca-cola brand identity strategy is based on pleasure, originality and originality.

Adidas

Adidas' brand identity strategy has created a perception of quality, high performance and durability in the minds of consumers. Engraving its success in the world of sportswear to the minds of consumers, the brand uses 3 parallel lines that have become the symbol of the brand image. A consumer wearing Adidas products also carries the brand image.

Dove

Using blue and white tones in its logo and brand colors, Dove creates its brand image with a natural and soft perception of beauty.

Sturbucks

Stepping out of the box with its logo, which is the subject of much debate in the design world, Starbucks has a memorable brand identity with its packaging, packaging and even space designs.

CONTACT US NOW

Name
Surname
Email
Phone
Message
SEND