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10 Things to Trend in Social Media in 2018
10 Things to Trend in Social Media in 2018 2018 trendler,sosyal medya trendleri,sosyal medya yönetimi,eskişehir sosyal medya yönetimi,ankara sosyal medya yönetimi,dijital ajans,
10 Things to Trend in Social Media in 2018 2018 trendler,sosyal medya trendleri,sosyal medya yönetimi,eskişehir sosyal medya yönetimi,ankara sosyal medya yönetimi,dijital ajans,
10 Things to Trend in Social Media in 2018 2018 trendler,sosyal medya trendleri,sosyal medya yönetimi,eskişehir sosyal medya yönetimi,ankara sosyal medya yönetimi,dijital ajans, 10 Things to Trend in Social Media in 2018 2018 trendler,sosyal medya trendleri,sosyal medya yönetimi,eskişehir sosyal medya yönetimi,ankara sosyal medya yönetimi,dijital ajans,Social media takes up a bigger place in our lives every year. This environment, whose importance is increasing day by day, will undergo various changes in 2018 as well. Social media, which is frequently preferred especially for marketing, is expected to gain great value in 2018 and to guide the strategies of brands. Here are the 2018 Social Media Trends…
1. Augmented Reality Rising.
When Apple announced the iPhone X, its 10th anniversary phone, it made a presentation highlighting the augmented reality feature. Although augmented reality is still a new technology, it is expected to have an impact on social media in 2018. The use of augmented reality in Instagram filters seems to start a new era in social media.
2) Instagram Stories will be used more frequently with its renewed features.
Although Instagram stories are only a year old, more than 200 million people post stories on Instagram every month.
Moreover, this number is 50 million more than Snapchat users! If this data is analyzed, it is likely that half of Instagram users will use the 'Story' feature by the end of 2018.
3. More Investment in Influencers
More than 90 percent of companies active on social media say that influencer marketing is successful. Big companies like North Face, Hubspot and Rolex use influencer marketing quite often to find new customers and increase engagement with their own customers.
Influencer marketing is expected to increase dramatically in 2018, with the overwhelming majority of results this year positive. For more detailed information about Influencer Marketing, you can check our article here.
4) Gen Z to Become a Focus
A recent study conducted by multinational investment bank Goldman Sachs concluded that Generation Z is the generation most open to advertising. As of now, the oldest age limit of Generation Z is 22. They are starting to enter business life and their purchasing power will increase in a short time. In other words, 2018 Social Media Marketing will focus on Generation Z and develop its strategies accordingly.
It is said that Snapchat and Instagram, which are the applications frequently used by Generation Z, will also receive large investments.
5. Brands Are Also Joining Messaging Platforms
Messaging platforms, which are used by more than 2.5 billion people worldwide, are used as a means of connecting with customers by attracting the attention of brands because they are used globally. In 2018, this method combines with artificial intelligence and chatbots provide a profit in terms of time and money. This year; Personal shopping experiences will begin to be offered on platforms such as Messenger, WhatsApp and Kik.
6. Live Broadcasts Expand
Big and small brands use live broadcasts quite often to attract their followers.
Backpack company GORUCK made a 48-hour live broadcast that tested the durability of its products. This broadcast, made on Facebook, attracted the attention of its followers and was watched a lot. It is expected that the live broadcast feature will attract the attention of more brands and be used more in 2018.
7. Twitter Is Losing Power
Twitter, which failed to achieve significant success in 2017, is not expected to gain strength in 2018 either. The company, which lost access to streaming NFL games, has fewer users than LinkedIn, Facebook and Instagram.
8. Digital Meetups Are Getting Popular
Used by more than one million people every day, the application called Houseparty is a video venue platform that gathers multiple groups on a single screen. Especially used by Generation Z, Houseparty allows meeting friends digitally. In the past days, Instagram has brought the feature of making friends to its live broadcasts. Such multi-video platforms are expected to have a major impact in 2018.
9. Big Improvements in Facebook Spaces
Facebook is developing a project called Spaces that allows you to connect with your friends using VR. It is not surprising that Spaces, which they developed in partnership with virtual reality and software companies called Oculus, will be among the social media trends of 2018.
10. Many More Videos
Video content, which occupies the top spot among social media content, is expected to have a huge impact in 2018. In 2018, we will see videos, which are seen as the most interesting content and receive more interaction than static content such as photos, on social media more frequently in 2018.
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