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SEO doesn't like constancy. It is like an organic structure that grows and changes every day. You can have the best content in the world, the most amazing audience, and even massive traffic from many sources you access via social media or referrals. However, if search engines can't access your website properly, catch up on the latest innovations, and get indexed, your SEO efforts can go to waste.

It should not be forgotten that search engines, like people, feed on reality and agenda. This is exactly why you should regularly follow SEO trends and news, and make full preparations for developments. The impact of the major changes this year and some of the most popular SEO trends of 2018 are as follows:

Google AMP (Accelerated Mobile Pages)

AMP, or in other words, Google's accelerated mobile pages are especially shaped on mobile user experience. In short, it is a skeleton structure that makes web pages load faster on mobile devices. AMP is also considered a ranking factor and has a huge impact on the organic visibility of websites. Studies have shown that mobile users tend to abandon pages that load in more than 3 seconds. Faster-loading web pages make it significantly easier to increase customer loyalty and traffic. For this reason, many businesses are adopting AMP in the basic mobile structure to increase the return rates of their customers. AMP, which started to gain attention about two years ago, is now considered of high importance. Positive mobile experience is one of the most critical factors in targeting page visitors for 2018.

Penguin 4.0 Update

The Penguin 4.0 update in 2016 became part of Google's core algorithm and started working in real time. This update was mainly rolled out to improve search engine rankings, eliminate competitive Black Hat SEO techniques and deal with sites gaining unnatural links. With Penguin 4.0, your work, both positive and negative, becomes more evident. Let's say your website is penalized after a wrong application. After the process of removing harmful links, you will be able to see positive results when Google re-indexes and re-crawls your website. For this reason, it is important that you regularly monitor your website's backlink profile.

Since the introduction of Penguin 4.0, Google has made great efforts to make the search engine impact of links in real time. When doing SEO in 2018, it is important to test the link you want to add to your site correctly.

Voice Call

Artificial intelligence has become more and more popular and its applications continue to take place in our lives day by day. As the use of virtual assistants increases in daily life, the use of voice during calls also becomes a habit. Among the new generation SEO applications, voice search is thought to require considerable work. It is on the agenda that voice search will become more and more widespread in 2018, and accordingly, websites that do not have voice access may lose their rankings. Voice search is such a fast-spreading trend that it is expected to cause a lot of change and impact on rankings.

As an important reminder, regardless of the year, the most important seo criterion "quality content" is always in trend.

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