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2018 Social Media Trends
2018 Social Media Trends 2018 sosyal medya trendleri neler,sosyal medya yönetimi önemi,sosyal medyanın yeni trendleri,sıradışı digital,sosyal medya pazarlaması,2018 yılı dijital trendler,
2018 Social Media Trends 2018 sosyal medya trendleri neler,sosyal medya yönetimi önemi,sosyal medyanın yeni trendleri,sıradışı digital,sosyal medya pazarlaması,2018 yılı dijital trendler,
2018 Social Media Trends 2018 sosyal medya trendleri neler,sosyal medya yönetimi önemi,sosyal medyanın yeni trendleri,sıradışı digital,sosyal medya pazarlaması,2018 yılı dijital trendler, 2018 Social Media Trends 2018 sosyal medya trendleri neler,sosyal medya yönetimi önemi,sosyal medyanın yeni trendleri,sıradışı digital,sosyal medya pazarlaması,2018 yılı dijital trendler,As we are getting ready to leave this year behind, we are bringing you together with social media marketing research for 2018. It is certain that social media, which takes up a bigger place in our lives every year, will continue to show its effect in 2018 as well. In fact, it will be number one among the 2018 Digital Marketing Trends and will provide huge advantages to brands that use it correctly. Let's examine the 2018 Social Media Trends in detail.
Contents Are Personalized and Oriented Towards Customers' Interests
None of us would be interested in content unrelated to our needs. The fact that we get excited and happy when a brand we know and love releases content that addresses our interests proves this very well. As a result of research, it has been determined that three out of four people are unresponsive to content that does not concern them, or even pass without looking at it. Buyer personalization is a great technique in content marketing and extends to social media. With the development of social platforms such as Facebook, Twitter, Instagram, this technique has become more detailed and more valuable for brands.
Among the 2018 Social Media Trends, personalized content will gain great importance. Content that will make customers feel special and think that they belong only to them will come to the fore.
Story Videos Gain Great Importance
Many social platforms have the feature of sharing stories. Especially Instagram stories have the power to reach a very wide platform. We observe that Instagram user Influencers also use this feature frequently. Snapchat users, on the other hand, are made up of a younger society.
Short-lived content gained serious popularity with the platform provided by Snapchat. It is an undeniable fact that temporary content plays a major role in 10 billion video views per day. In addition, it is of great importance to reach the young generation, which is defined as Generation Z, with short-lived content.
According to researches; ephemeral content is much more authentic than sponsored ads or spam, so it is more effective in driving customer action. Customers take action quickly and marketers win, as content disappears in a matter of hours.
Video content, on the other hand, has a more dynamic effect on customers than other content. Video advertising supported by ephemeral content is sure to be a golden method among 2018 Social Media Trends. Short-term and up-to-date videos such as Instagram stories, long and boring promotional videos will get you out of your seat.
Social Listening Gives Brands a Big Advantage on the Digital Platform
Instead of following what kind of shares your competitors are sharing on social media and what kind of strategy they have developed, you can read the comments of your customers about your brand and watch what people say about you.
Magdalena Urbaniak, global communications manager at Brand24, said: “Using Social Listening, we can gather data that will tremendously improve our marketing strategy on our company and our competitors. In our research at Brand24, we found that the sentence 'Would you recommend it?' was left as a comment 14.000 times in a month. The question 'Where can I buy it?' was asked 30,000 times. 60% of these questions received no answers. However, this is a great opportunity. Magdalena Urbaniak relates the importance of using this method to discussions you have with people around you about a product or service. Emphasizing the impact of a sincere referral on the customer, he mentions that his contribution to developing your brand is enormous. By using the social listening method, you can gain a great advantage in your content development strategy.
Facebook Goes Almost Completely Mobile
By 2020, it is predicted that 59% of users will use Facebook only on mobile devices. It is also said that 80% of Facebook's ad revenue will come from mobile ads only.
Facebook wasn't originally a social platform designed for mobile. However, when we look at popular applications such as Instagram and Snapchat, we see that they are used on mobile devices with a large percentage that can be said to be completely. It is predicted that Facebook will also take such a path, and therefore, ads for mobile use will develop.
Live Broadcasts Make a Big Impact on Social Media
It would not be possible to pass without emphasizing the importance of live broadcasts. Interactive broadcasting environments such as Facebook Live are a real goldmine for the development of your brand. Since the attention of the viewers participating in the live broadcast must be constantly on the air, those who are not interested are already going out of the broadcast. In this way, you can directly understand the number of real people who are interested in your brand at that moment.
In addition, environments that allow people to chat with each other provide a great advantage for your brand. People can argue about you and point out your good or bad sides at that moment. You can read the real comments about your brand and develop the content you will create in this direction.
Social Media Focuses on Young Generation.
A recent study conducted by Goldman Sachs concluded that the younger generation is more inclined to today's advertising strategies. Generation Z, who are more prone to purchase, is the new route to brands' social media strategies. Platforms loved by Generation Z such as Snapchat and Instagram are gaining great importance by social media advertising in 2018.
Chatbots Replace Customer Service
The increasing prevalence of internet access and the development of instant connection create an incentive for users to achieve their requests faster. Brands, on the other hand, prefer to use Chatbots that can answer customer questions with the help of artificial intelligence, instead of employing customer representatives 24/7.
We are witnessing that this feature is becoming more and more common in Facebook Messenger. Chatbots have the ability to communicate very quickly and make you feel special. With Chatbots that can be personalized according to the brand, you get the chance to send your content directly to the users. Maybe that's why Facebook Messenger has at least 100,000 monthly active bots. And two billion messages are sent and received each month between brands and customers.
If you haven't started using chatbots yet, 2018 may be a good year for you to test it out.
Twitter Rethinks
We did not see significant growth in Twitter in 2017. LinkedIn, Facebook, and Instagram all have more followers.
In 2018, Twitter is expected to undergo a revamp in its advertising options. However, since it is not known what kind of change this is, performing social media marketing strategies on Twitter makes us think once again.
Keep up with Social Media Trends in 2018
When we look at 2018, social media emerges as an environment that corporate organizations must adapt to. Forrester Analyst Erna Alfred Lousas draws attention to three issues in the Social Media Management Solutions seminar: Beyond the marketing teams, expanding socially adds a whole new value to the customer's lifecycle. You have to break out of the stereotypical content and prove the real business value of social media services. Pay attention to trends and adapt to the times. It ensures that your brand is protected and that you can create an enterprise-wide collaboration.
If you want to work with an experienced team of social media experts to develop your brand with the digital marketing and social media trends of 2018, you can contact us.
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