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2019 Digital Marketing Trends
2019 Digital Marketing Trends siradisi digital,ankara reklam ajansi,2019 dijital pazarlama trendleri,ankara dijital ajans,eskisehir dijital ajans,
2019 Digital Marketing Trends siradisi digital,ankara reklam ajansi,2019 dijital pazarlama trendleri,ankara dijital ajans,eskisehir dijital ajans,
2019 Digital Marketing Trends siradisi digital,ankara reklam ajansi,2019 dijital pazarlama trendleri,ankara dijital ajans,eskisehir dijital ajans, 2019 Digital Marketing Trends siradisi digital,ankara reklam ajansi,2019 dijital pazarlama trendleri,ankara dijital ajans,eskisehir dijital ajans,It is known by everyone that digital marketing is of great importance in today's world. Every year, algorithm updates and changes in social media platforms also affect digital marketing. Those who want to create a good marketing strategy try to keep up with the trends of the year by following these changes. In this article, you can see the digital marketing trends of 2019 and consider developing your strategy in this direction.
Natural Posts
A great majority, such as 86% of the target audience, look at the naturalness of the posts of the companies they follow. So what do we mean by naturalness?
The fact that the posts are natural means that the marketing is done directly by the consumer. If your products are marketed by consumers, it creates a friendly feeling and activates your target audience.
The best example of this is when people with their own audience, called influencer marketing, introduce your products to people in a sincere way. Since people called influencers do this marketing with a sincere narrative, the target audience does not see it as an advertisement. This, in turn, strengthens marketing by increasing interest and trust.
Another example of this item we saw in 2019 Digital Marketing Trends is, of course, hashtags. The hashtags we frequently come across, especially on Instagram, allow people to market your company in their own posts.
The best example of companies using tags effectively is undoubtedly GoPro. GoPro, which produces action cameras, has enabled people to share the videos and photos they took with these cameras with the #GoPro tag and has developed its marketing in this direction. More than 5000 videos are uploaded to social media every day, shared using the hashtag #GoPro.
Voice Call
About 1 in 3 of the 3.5 billion daily searches on Google; It is done by voice through personal assistants such as Siri, Cortana, Alexa and Google Now. This certainly explains how on the rise voice search has been recently.
So, what does the prevalence of voice search have to do with digital marketing? Of course SEO. Linking SEO-supported content on your website with voice search will put you in the forefront of search engines and strengthen your relationship with the customer.
Social Media
In the last few years, social media has taken over a huge part of digital marketing. There are more than 3 billion social media users worldwide, and 42% of these users are available for digital marketing. While the data is like this, it is necessary to care about the power of social media in digital marketing.
Image Search
The development of artificial intelligence is taking search engines to a new level. Visual search is one of the new types of search that has entered our lives. When an object is shown to the camera of the smartphone, this object is identified with the help of visual search and then images related to this object are searched.
According to a study by Kissmetrics, it is claimed that the factor affecting 93% of consumers' purchasing decisions is visuals. Based on the Image Search article in the 2019 Digital Marketing Trends, we conclude that companies should allocate an important place to images in their digital identities.
Chat Bots
Chatbots really play a huge role in digital marketing. Supported by artificial intelligence, these chatbots greatly improve customer relations, enabling this to be done with a very small budget.
It has been proven that chatbots are faster than humans and the knowledge they give customers is wider. Chatbots, which can be integrated into companies' websites or social media accounts, can respond to customers' answers in a shorter time and 24 hours a day, 7 days a week.
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