2019 SEO Trends

2019 SEO Trends 2019 seo trendleri,siradisi digital,ankara dijital ajans,seo destekli yazı,

2019 SEO Trends 2019 seo trendleri,siradisi digital,ankara dijital ajans,seo destekli yazı,

2019 SEO Trends 2019 seo trendleri,siradisi digital,ankara dijital ajans,seo destekli yazı,

2019 SEO Trends 2019 seo trendleri,siradisi digital,ankara dijital ajans,seo destekli yazı, 2019 SEO Trends 2019 seo trendleri,siradisi digital,ankara dijital ajans,seo destekli yazı,

The fact that search engines are getting smarter day by day is causing major changes in SEO. Website administrators are also trying to follow these changes closely and adapt their SEO support to the trends of the time. In this article, you can examine the SEO trends that are expected to mark 2019, and you can benefit from some recommendations to strengthen your website.

1.A New Term: Featured Episodes

If you take a look at the current search engine results, you will notice that websites are in great competition. On the other hand, you will notice that AdWords ads also occupy a large area in the search results. In such searches, we can say that shopping ads with images or ads with short text also take up space in organic search results.

Apart from these, the other competitive results in the search results are as follows:

  • Local Results
  • Infographics
  • Featured Episodes
  • Frequently Asked Questions
  • News
  • Images
  • YouTube Videos

Among those we counted, there will be an item unfamiliar to you: “Featured Episodes”. To better explain this concept, let's examine the example in the image below:

As you can see, there is a new type of search result that we have seen frequently on Google recently. This concept, which we can call 'Featured Sections', directly shows the part of an article that is related to our search query.

This genre will certainly continue to play a big role in SEO Trends for 2019. These boxes, which are a direct answer to the person's search query, greatly increase the SEO value of the site.

2. Structured Data Grows in Importance

With the evolution of SEO support, Google's ability to access information within sites is increasing. With current technology, Google is now able to create a meaningful meta-description by accessing the data embedded within the site.

3. User Experience

'Search Engine Optimization', which is a very familiar term in SEO, is no longer a very important factor. Now SEO optimization is not for search engines, but for users. This is because user experience is playing an increasingly important role.

To increase user experience optimization, there are a few items that you should add to your list:

Loading Speed: You can measure the speed of your website using tools like Gtmetrix. A fast-running web page will help you get stronger in terms of user experience.

Technical Perfection: Internet users today are becoming more and more intolerant. For this reason, defects such as a link that does not work on your website, a technical mistake in the design will cause you to get negative points in terms of user experience.

Mobile Optimization: Search engine usage on smartphones and tablets has already surpassed desktop. For this, you definitely need to make your website mobile-friendly and appeal to the mobile user audience.

4. İçerik Önem Arz Ediyor

Google algoritmaları gün geçtikçe daha iyi hale gelse de, SEO desteği için web sitelerinin hala içeriğe ihtiyaçları var. Fakat bu içeriklerin anahtar kelimeleri sıkça barındırıp metni anlamsız hale getirmesi, arama sonuçlarında üst sıralara çıkmasına yardımcı olmuyor. Bunun yerine kaliteli, anlamlı metinler, sitenizin Google tarafından arama sonuçlarında ilk sıralara taşınmasına yardımcı oluyor.  

5. Sesli Arama

2014 yılının başlarında Google tarafından yapılan bir çalışma, arama motoru kullanıcılarının %40’ının sesli aramayı tercih ettikleri ortaya çıkardı. Özellikle genç yaştaki kullanıcıların, bu özelliği çok daha sık kullandığı gözlendi.

SEO desteğini Sesli Arama yönünde güçlendirmek, web sitenizi arama sonuçlarında öne çıkaracaktır. Bunun için de web site içeriğini, bu yönde geliştirmek gerekir.

6. Rankbrain: Google’ın Yapay Zekası

Google 2015 yılında, Rankbrain isminde, kendi kendine öğrenebilen bir algoritma tanıttı. Bu zamandan beri, Google’ın arama motoru, henüz gelişimi tam olarak tamamlanmamış olan bu yapay zeka ile birlikte bir değişim göstermeye başladı. Şu anda, günlük arama sonuçlarının %15’lik bir kısmı, Rankbrain aracılığı ile oluşturuluyor. 

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