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2021 Digital Marketing Trends
2021 Digital Marketing Trends 2021 dijital pazarlama trendleri,dijital pazarlama,dijital pazarlama trendleri,
2021 Digital Marketing Trends 2021 dijital pazarlama trendleri,dijital pazarlama,dijital pazarlama trendleri,
2021 Digital Marketing Trends 2021 dijital pazarlama trendleri,dijital pazarlama,dijital pazarlama trendleri, 2021 Digital Marketing Trends 2021 dijital pazarlama trendleri,dijital pazarlama,dijital pazarlama trendleri,2021 Digital Marketing Trends
Since the second quarter of 2020, e-commerce has increased with great momentum and user habits have changed greatly. Digital marketing has now become an indispensable channel for many businesses of all sizes. Due to the increase in the time users spend on the internet, their purchasing habits have also started to be more internet-based. Here are the trends that cannot be underestimated in the world of digital marketing in 2021:
Artificial intelligence
Artificial Intelligence (AI) has created a bombshell effect in the digital marketing world in recent years. Considering the efficiency that artificial intelligence provides in the marketing world, it seems inevitable that artificial intelligence will be adopted as an effective and permanent marketing tool and that it will continue to develop as a marketing tool.
User experience is an important factor for a successful digital marketing campaign. Artificial intelligence emerges as the most effective tool to improve the customer experience. The fact that many businesses increase their conversion rates and turn potential user actions into actual actions stands out as a blessing of artificial intelligence.
Thanks to artificial intelligence, it becomes possible to suggest content to users by analyzing which content they are most interested in, their past behavior and location. For example, it is possible for a shoe brand to automatically promote its products to a user who has previously purchased sneakers or simply searched for 'sneakers'.
24/7 real-time customer support with chatbots, automatic e-mail marketing campaigns influenced by user behavior and maximum efficiency from many other marketing methods underline the importance of artificial intelligence in the world of digital marketing.
Social Media Ads
Social media channels have been among the sine qua non of digital marketing for a while. While social media channels, where businesses can easily promote their products and services and interact with the user, act as a fortress in digital marketing, arrows point to social media in advertising.
Social media marketing is one of the most effective marketing methods of today and the future. Social media channels where users spend instant and active time on the internet provide the advantage of reaching the largest number of users in a short time. People, companies and e-commerce platforms base almost all their advertising strategies on social media ads to promote their products and services and gain new customers.
Social media platforms bring many pluses when you use your products and services with the aim of reaching large audiences. Advertising works supported by visual communication tools and multimedia technologies are presented to users at any time of the day as a visual presentation. This not only makes your brand, products and services more memorable, but also encourages users to buy your products.
Video Ads
Video ads turn into an effective marketing tool to keep users' attention alive, as they help convey more information in a short time. The abundance of content on social media channels indicates how important it is to convey information in a short time, with remarkable content as much as possible. This causes video ads to provide more advantages over other ad formats.
Recently, various applications and features developed by social media platforms (such as Instagram and LinkedIn stories, Instagram Reels feature) are becoming powerful tools to attract users' attention. These features turn into a correct strategy channel for promoting products and services.
Influencer Marketing
A large part of users are influenced by the opinion of a person who uses or tests a product or service before purchasing it. The reference of a person who has used the product or benefited from the service before, contributes to the creation of a kind of trust environment for users and encourages them to buy the product or service.
Influencers can be famous people or people who have gained a certain audience with the content they produce on one or more of the social media platforms. Most users are more likely to buy when they get a recommendation from someone else than what brands give about their products and services.
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