2021 Seo Trends

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SEO, known as search engine optimization, is the most effective way to attract consumers on digital platforms if used correctly. When the ever-evolving and changing SEO trends are applied effectively for your business, approximately 54% of search engine results result in purchasing action. The value of being familiar with SEO trends lies in the fact that 80% of users only focus on organic results.

In order for your brand to have high-level SEO performance in the digital world, many metrics must be taken into account, including website traffic, links within the content, and social shares. In order to contribute to the correct preparation of your SEO strategy in 2021, we have compiled the search engine optimization trends for you. Here are the 2021 SEO trends that you must implement for your business:

Artificial Intelligence Effect in SEO

Artificial intelligence technology contributes to SEO marketing by gaining insights from data at scale. Artificial intelligence is used in a number of applications in SEO today. 2021 SEO trends show that artificial intelligence is increasing dominance over SEO. Search engines like Google and Yandex use advanced artificial intelligence, machine learning and deep learning to process searches. Thus, how your content ranks in artificial intelligence search results has a strong impact on how your brand will be found in search results.

Artificial intelligence technology has success in finding patterns in large datasets, such as data on search volume, in a short period of time. Thus, different AI tools suggest creating content that will be included in search traffic for certain keyword sets. On the other hand, artificial intelligence technology also offers you the opportunity to optimize your content to get a better ranking by querying your existing content.

Voice Search in Search Queries

The contribution of voice searches is growing in the decisive role of artificial intelligence in SEO trends. In the 2021 SEO trends, besides text, voice search will also improve the optimization of artificial intelligence. Voice search, which has come a long way, is expected to become much more popular thanks to artificial intelligence technologies such as Google Assistant, Apple Siri and Amazon Alexa.

SEO strategy needs attention to keywords to optimize voice search. At this point, it is important to include the sentences that people use in their daily conversations. Voice search technology tends to give better results to longer, more natural phrases, so unlike text search, people don't tend to abbreviate when they search by voice.

Mobile Compatibility Decisive in Search Rankings

As of 2019, Google introduced mobile-first indexing, and the search engine began looking primarily at the mobile version of the website. Thanks to this preference, in which mobile has gained a primary role, mobile compatibility has become much more important. Especially since it is predicted that approximately 83% of internet users will access the internet only from mobile devices in 2025, it is inevitable that mobile optimization will be decisive in the SEO strategy.

Google EAT Policy Will Upgrade Content

Content quality is very important for successful ranking in Google. Google's EAT policy, which is decisive for quality content, includes elements of expertise, authority and reliability. As a result of these factors, the search engine determines whether a web page has useful quality content. In particular, niche sectors such as healthcare and finance are directly related to this principle. At this point, for quality content, it is important to support the content that the target audience values with statistics and facts, and to link to reputable sites such as university or government channels.

Essential for an Effective SEO Strategy: Video

The interaction of video content on digital platforms continues unabated. Especially in the field of marketing, it is predicted that video content will overtake all other content formats. As such, optimizing video content becomes important for SEO. At this point, using the right title and description on the platforms where your video will be published provides a user-friendly approach.

With the 2021 SEO trends, it seems that just optimizing keywords and meta titles will no longer be enough. Everything from voice control to artificial intelligence, video content to mobile compatibility requires you to follow current trends for an SEO strategy. With the ever-changing metrics, it is important for your company to maintain its place in the search engine rankings and play to the top. We follow new trends closely to guide the SEO marketing strategy with the right SEO tools and work tirelessly to provide you with professional support in this regard.