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Brand Name Finding and Brand Consulting
Brand Name Finding and Brand Consulting Marka olmak ve marka isimi bulmak ve isimin önemi üzerine,
Brand Name Finding and Brand Consulting Marka olmak ve marka isimi bulmak ve isimin önemi üzerine,
Brand Name Finding and Brand Consulting Marka olmak ve marka isimi bulmak ve isimin önemi üzerine, Brand Name Finding and Brand Consulting Marka olmak ve marka isimi bulmak ve isimin önemi üzerine,If you want to find a Brand Name and don't know where to start, this article is for you!
You have finally decided to realize the business idea that you have been dreaming about for a long time. You are now ready! You will produce your own product or offer your service. In order for you to be successful on this new path you have just started, you need to find a creative and catchy brand name that reflects your identity. Of course, it cannot be said that the process of creating a brand name will be easy. Especially when there are thousands of brands around, "That's it!" It may take some time to find your name. If you have partners, deciding on a name can be even more challenging. If you want to get the support of muses in the process of finding a brand name, you should not neglect to add some fun to the process. Getting lost in the side streets instead of the paths that everyone follows or taking the road a little longer can help you find a brand name that will achieve much more than the effect you desire.
A Few Basics About Brand Names
The brand name you choose can make people be interested in your service, product or business, or it can cause them to ignore it. You're pretty excited about finding your name, but a few basics about brand names will give you a much stronger hand at managing the process. Brand names in general;
- From the names of its founders,
- A general description of the service, product or business offered,
- From an experience offered by the business, product or service,
- From a completely unrelated name,
- It can consist of a newly created word.
Before creating your brand name, it is the right step to decide what kind of impact you want the name to create. Clarify the meaning of the brand name you will choose and what it will represent; It helps the name you come up with to match your business. If a service that requires knowledge and experience is offered, brand names using the names and surnames of the founders or derived from the names and surnames of the founders may be the right choice. If you offer a service or product where creativity is at the forefront, you can choose a non-conceptual name or you can choose to create a new word that sounds good.
Determine Your Strategy!
Creating a branding strategy plan on a piece of paper makes the process of deciding on the category your brand name will enter and the sub-meanings it will carry. How will you create your strategy? First, list the characteristics of the audience you are targeting. Then, write down the features that your brand should have in general in line with your target audience, one by one. Do you want people to trust you? Or are you planning to prove to them that you will offer an innovative service? Are you offering them entertainment? Or do you claim to make a big difference in their lives? Do not forget that listing the image you want to create with all its details, helps you to gather the muses around you.
It's time for the channels you want to reach your audience! Will you need a website? Which e-mails, messages or brochures will you use to reach your potential customers? Remember, it's not enough that your name just sounds good. It is of great importance that your logo looks stylish, looks nice on printed products, and evokes feelings that reflect your brand identity in messages and e-mails.
Creativity, Creativity and a Little More Creativity!
It's time to name your baby! You need some time to choose a name that is memorable, memorable and catches the attention of your potential customers. You may have to eliminate many names that seem perfect when you first think of them, for various reasons. Perhaps, no matter how hard you try, you may not be able to find a single name that fits your heart for weeks. Don't despair, take a look at your brand strategy and keep your radars on when you get stuck!
"That's it!" You never know where and when you will find the brand name you will say! Keep a notebook in your pocket, on your bedside or on your desk. No matter how silly it may seem to you, save every possible brand name you can think of in your notebook! Remember, the more you exercise, the more clearly you can begin to hear the voices of muses.
Searching through dictionaries, reading books by authors you trust, or browsing the stories of brands that inspire you can make the process of finding a brand name more enjoyable and easier. You can even use word games effectively in the process of creating your brand name. You can go to the nearest stationery or bookstore and buy Scrabble or a similar word game, and when you are idle, you can try to create words from the letters you choose from the bag. Especially when it comes to brand names, like Google, where you need to derive a new word, word games are much more useful than you think. Maybe you can make small word games by typing the words of the service, product or the feelings and thoughts you want your business to reflect, and you can create not only your brand name but even your slogan with this method!
Time to Test Your Chosen Names!
That you have eliminated many names in your notebook. Few names are left that fit the criteria and expectations of being an effective brand name. It's up to you to decide which one to choose next and put your chosen name to the test! The widespread use of the Internet, the globalizing world, and the fact that it is much easier to access information and services compared to the past, are also fueling competition. Almost every day, a large number of brands are showcased. Considering the brands that have consolidated their position, you really need a strong name to get your share of the pie. If you choose a weak brand name, your brand may not reach its potential customers and may take its place among the failure stories. Therefore, do not skip testing before using your chosen brand name!
How will you test it? First of all, make sure that the name you choose is not used by any brand. Can you get a website domain name from highly preferred extensions? If it is used by any brand, you may have to say goodbye to your brand name once you have settled in and become known. Moreover, all the money you spend on promotion is wasted.
Is the name you chose not used by any brand? This is excellent news! Next is to make sure that this name has the effect you desire. What kind of logo do you dream of? Do the logo and name match? Does it stay in mind? Does the product you offer reflect your service or business? What emotions does it evoke? Get the ideas of your close circle and write them down! Then, ask a person whose diction and tone you trust to use your brand name on the phone, like a customer representative. Does it still sound perfect? You are ready to use your brand name with pleasure!
Do You Need Professional Support?
In the process of finding a brand name, getting professional support can help you manage the process smarter and faster. But before applying for professional support, it is useful to determine your brand building strategy. Getting the support of an agency prevents you from wasting time focusing on brand names that are already used. In fact, it protects you against mistakes you may make in your branding strategy and helps you design your identity. It prevents you from lingering by highlighting the points you really need to focus on.
Before you start using your brand name, you need to pay attention to one more thing. Making the trademark registration without wasting time ensures that your brand name belongs entirely to you. Even if you found it before, if anyone registers a trademark before you, you have to say goodbye to your brand name. Therefore, do not forget to register your brand name and purchase domain names associated with your brand name before you start using your name! We also recommend you to read this article about brand consultancy. By taking our professional brand consultancy service, you can advance the whole process perfectly. We offer a 360 degree experience in brand concept creation, Logo Design, corporate identity development, brand promotion and digital marketing techniques.
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