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In today's world where communication channels change and develop at an incredible rate, digital platforms draw attention as the most widely used communication forms. In the age of technology where everyone lives online, the fact that our lives are spent in front of computer or phone screens causes communication models to differ. Today, when it is very important to keep up with the dynamics of the new world, it is of great importance for everyone, regardless of individual or brand, to communicate effectively, especially through social media and digital platforms. Taking part in social and digital channels enables both individuals and brands to communicate accurately and effectively. However, for effective communication, first of all, it is necessary to know the dynamics of the digital world well. For this, it is necessary to learn the subject of digital PR (digital public relations), and to know well what digital PR is for businesses and brands. Here is what you need to know about the new communication requirement digital pr:

What is Digital PR (Digital Public Relations)?

The British Institute of Public Relations (IPR) defines public relations as planned communication efforts aimed at maintaining goodwill and mutual understanding relations between an organization and its target audience. In this sense, public relations becomes one of the most effective communication methods that ensure reputation management. Especially nowadays, reputation management and image are of great importance for both personal and corporate brands. In today's world, where competition is increasing rapidly and product diversity is reaching incredible dimensions, good reputation management gives a competitive advantage against competitors. Digital platforms, which enable to reach large audiences much more easily and quickly, are now seen as an integral part of marketing. Public relations and reputation management for personal/corporate brands through digital channels is called digital pr. Digital PR work becomes one of the most important marketing methods.

How to Apply Digital PR for Business and Brands?

In accordance with the dynamics of the digital world, businesses and brands primarily prefer digital platforms suitable for their target audiences. Being on digital platforms where their target audiences are located ensures both greater visibility and delivery of the right message. When digital PR for businesses is done correctly and effectively, more users can be reached. Digital PR, which ensures the continuation of traditional PR in digital environments, enables brands to come across consumers in online searches, creates interest in the brand, establishes a dialogue with the consumer and provides digital crisis management. These goals can be achieved successfully with Professional Social Media Management and Digital PR tools. With a successful SEO (Search Engine Optimization) work, brands can rank first in search results. It is possible to influence the media, create a community, interact with the target audience, and increase sales with social media platforms such as Facebook, Instagram, Twitter, LinkedIn, chosen in accordance with the brand's digital strategy. Accordingly, a communication style appropriate to the structure of the channel should be adopted in these channels. While visual content is shared on Instagram, informative content is shared on Facebook. Blogging communication within the scope of digital PR is also seen as one of the important PR tools. With online monitoring (monitoring), successful strategies that will satisfy the followers can be created by keeping the pulse of the consumer, while possible crisis situations can be prevented.

Forecast for Developments in the Digital PR Field in 2018

Among the digital PR trends that came to the fore in 2018, "Influencer Marketing", which is made through people with the power to influence people and a high number of followers, continues to maintain its popularity. It is seen that “influencers” can contribute to brands in different ways in the digital pr field. The emphasis on video applications by Instagram, Snapchat, Twitter and Facebook shows that video content can become the most popular way of communication. Chatbots, which enable brands to connect with their customers anywhere at any time and find solutions to their problems, are getting ready to appear with more advanced versions in 2018. It is thought that machine-based chatbots will open new doors in digital pr, marketing and advertising areas.

Thanks to Sıradışı Digital, the digital agency composed of professionals who will make a difference for your corporate or individual brand since 2009, you can capture the dynamics of the new world by applying the most appropriate digital PR strategies for your brand.

You can also review our article on Digital Marketing Trends of 2018 and Web Design Trends of 2018 on our blog page.