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Know the Environment Well

Social media channels and Internet platforms have their own unique languages and rituals.

When it comes to the use of the Internet for businesses, these unwritten rules become even more important.

You may need to express the situations that you express differently in your physical life in different ways in digital environments. While doing this, you need to do preliminary research in order not to damage the reputation of your brand and not to be funny.

Examine successful Instagram accounts and observe how Instagram's language and features such as hashtag, mention, stories are used successfully there.

Apply What You Learned

Both Instagram and other social media channels are constantly updated by the world's most successful experts. Each new feature brought to these environments is rapidly becoming popular around the world.

Therefore, use all the features of Instagram in your posts. In addition to older features such as hashtags and mentions, take advantage of newer and popular features such as Stories in your posts. It is also very important that you have a good grasp of the trends when you will benefit from these features. Instead of using any hashtag just to have used hashtags, you should identify the most popular hashtag at the time and use it.

Create a Style for Your Brand

Instagram is a platform where you can express yourself mainly through photography and recently video. In order to attract attention on this platform, you need to create a certain visual style and create your shares according to this school. Shares that do not create unity and do not mean anything when they are together will not be remembered by anyone and will not be seen as worth watching. You can adopt a certain photographic approach, a certain color scheme, or any style that will allow you to create an aesthetic identity for your brand, thereby creating a visual identity for your brand.

Make Your Instagram Account Public.

One of the common mistakes made in Instagram accounts is to keep the existing Instagram account in private mode.

Create a Culture for Your Brand

In addition to creating an aesthetic identity and approach for your brand, adopting a culture that expresses your brand in your posts will increase your number of followers. The fact that your account is a platform that reflects the culture it belongs to, rather than a plain promotion of your brand or business, will attract the attention of the followers. For example; If your job is to produce natural soaps, you can include data and images from around the world about natural life and natural products in your account.

The Instagram profile you will create for your business is the channel that will best express your business, you and your vision. With the efficient use of Instagram, you can perform excellent reputation management and easily stand out from your competitors. In the era of digital transformation, you can make a significant difference by simply managing Instagram well.

Instagram Listens to You for Sponsored Content.

The application, which is activated by the "hey siri" call, which is well known by iPhone users, records your environment listening and your conversations through artificial intelligence. It presents it to you during the day according to your interest and relevance. Sometimes you will be surprised when you see the advertisement of a product that you sent as a direct message on Instagram, keep being surprised and you will pay more attention to this every day. For example, tell your friends about this article. Use the concepts of "Unusual Digital" and you will start to encounter our sponsored and regular content more. You can get Professional Social Media Management support to explore all aspects of Digital Communication and to make your business perfect on these platforms.

As Unusual Digital Experience Studio, we have been providing Professional Social Media Management services since 2009. Let's start the digital transformation of your business in all aspects. If you want to get professional support on this subject and social media management, you can contact us via the contact form.