Golden Rules to Make You Successful in E-commerce e-ticarette başarılı olmak,e-ticarette nasıl başarılı olabilirim,eticaret iş modeli,eticaret nasıl yapılır,başarılı eticaret siteleri,en iyi eticaret siteleri,

Golden Rules to Make You Successful in E-commerce e-ticarette başarılı olmak,e-ticarette nasıl başarılı olabilirim,eticaret iş modeli,eticaret nasıl yapılır,başarılı eticaret siteleri,en iyi eticaret siteleri,

Golden Rules to Make You Successful in E-commerce e-ticarette başarılı olmak,e-ticarette nasıl başarılı olabilirim,eticaret iş modeli,eticaret nasıl yapılır,başarılı eticaret siteleri,en iyi eticaret siteleri,

Golden Rules to Make You Successful in E-commerce e-ticarette başarılı olmak,e-ticarette nasıl başarılı olabilirim,eticaret iş modeli,eticaret nasıl yapılır,başarılı eticaret siteleri,en iyi eticaret siteleri, Golden Rules to Make You Successful in E-commerce e-ticarette başarılı olmak,e-ticarette nasıl başarılı olabilirim,eticaret iş modeli,eticaret nasıl yapılır,başarılı eticaret siteleri,en iyi eticaret siteleri,

E-commerce is a business model based on the use of internet technology in the purchase and sale of products and services. A business operating in a real place can step into electronic commerce by moving its business to the internet, while enterprises that do not have a physical store can offer their products and services to the market by taking advantage of the e-commerce business model and benefit from the potential of the digital world.

E-commerce is a comprehensive business model that includes the procurement, marketing, sales, logistics and after-sales support processes of products and services to be offered to customers on online platforms, as well as accounting and reporting of these processes. The key to success in e-commerce is to establish an e-commerce system with a strong infrastructure.

Benefits of E-Commerce Business Model for Your Business

· Eliminates geographic restrictions.

· Increases customer and sales potential.

· It reduces traditional advertising-marketing costs.

· It reduces personnel and property expenses.

· It facilitates the customer's access to the products and services they need.

· It provides the customer with the opportunity to compare different products on the site and with the products of off-site competitors.

· It offers product/service information in a quality and variety that cannot be found in a physical store.

· It enables targeted marketing campaigns through registration forms and cookies.

· It is a store that is always open and provides 24/7 service.

· It facilitates meeting buyers and sellers of niche products and services.

Factors Affecting Success in E-Commerce

In e-commerce management, there is a different operation from the traditional merchandising approach. It is necessary to develop strong strategies for procurement, marketing, sales, logistics and after-sales services and to manage all processes in integrity in order to persuade users to buy without having physical contact with the product offered to the market. At this point, the first and most important step in making your business successful on the internet is to start by establishing a reliable e-commerce site. Reliable e-commerce sites are sites that protect visitors' sensitive information such as contact and credit cards, and make the user's payment transactions more secure with 3D secure systems.

Another factor as important as security in the success of e-commerce sites is the technical and architectural infrastructure. Websites that open smoothly on all types of devices, are designed in accordance with industry norms, and offer ease of use and navigation will be more advantageous than their competitors in terms of both user experience and search engine performance, will achieve more conversions and reach their goals faster.

Marketing is vital in a successful e-commerce process. Although establishing a website with features that offer a quality user experience is directly proportional to the conversion of your business, you should give importance to e-commerce marketing efforts to attract the attention of the users who will lead the conversion and direct them to your landing pages. Within the scope of e-commerce marketing, you can provide targeted traffic to your site by making use of many digital marketing methods such as search engine optimization (SEO), content marketing, e-mail campaigns, social media marketing (SMM) and search engine marketing (SEM).

Providing visitor traffic to your website, which has a unique design and advanced technical infrastructure suitable for your industry, by using digital marketing methods, does not mean evolving into 100 percent customer acquisition and conversion. Unless the user coming to your site finds the comprehensive information and images they are looking for about the product or service you want to sell and provides the interaction that meets their expectations, reaching the final business goals will be accidental.

In order not to leave anything to chance and to direct the traffic of visitors to your site to sales, you can benefit from the use of rich media and a strategy of creating original and comprehensive content. When you explain the products and services you sell in a way that will answer all the questions that may come to the mind of the user and present them in a visual richness, you can reach your target conversion faster. Creating a completely unique e-commerce site with both its architectural structure and the rich content it covers will also help you gain organic traffic as an important factor of search engine optimization.

The integration and service of the products and services you offer on your e-commerce site with the supply channels in a simultaneous manner showing stock is of great importance in terms of providing cost advantage. In particular, the most important expense items of businesses with a rich product range include keeping in stock and storage costs. You can minimize these costs by establishing an e-commerce site that works integrated with the stocks of your suppliers.

E-commerce systems working in online integration with supply channels also provide advantages to businesses operating in the service sector. Today, important stakeholders of the service industry such as travel agencies, hotels and car rental companies offer their customers the advantages of seeing instant availability and making online reservations, thanks to e-commerce software that works integrated with each other. Thus, the loss of time arising from the communication process between the company and the supplier is prevented, and a cost advantage is provided in the expense item of the sales personnel.

The integration of e-commerce sites focused on product sales with storage, packaging and cargo units that contribute to the logistics processes of the business has a positive effect on time and personnel costs. Following the online sale, the product, which is released from the warehouse, goes to the packaging stage that reflects the corporate line of the business and is delivered to the cargo to be sent to the customer. Thanks to the e-commerce systems that work integrated with the cargo companies, the user can instantly monitor the transportation process of the product he bought to the address on the internet. Thus, the user not only has a better customer experience but also does not have to employ additional personnel to follow the business process and coordinate between the cargo and the customer.

The product package, which is the first point that the company provides visual and physical contact with its customers at the same time and reflects the corporate identity of the company, has an important place in e-commerce. Today, a significant portion of customer comments about products sold on e-commerce sites even more strongly emphasize the importance of packaging quality for e-commerce.

An important factor affecting the success in online trade is the after-sales services. After-sales services are the first point where customers who purchase products or services contact the e-commerce company regarding payment, delivery, consumer rights and other issues they want to consult. With this feature, the units that provide customer support have a very important place in terms of the company's image and sectoral authority. The common feature of successful e-commerce companies is to respond quickly to customer problems and solve the problems without losing corporate prestige and without reflecting the weak experience of the customer to wider masses.

Online companies that focus on customer satisfaction invest in multi-channel communication and use CRM (customer relationship management) applications integrated into e-commerce systems. The user, who has a problem with the service or product he has purchased, or who needs information, finds a solution to his problem in a short time by reaching the company through different channels such as the call center, e-mail and live chat. Cloud-based e-commerce CRM applications used today play an important role in creating stronger e-commerce strategies by measuring sales performance, customer follow-up and analyzing processes, as well as recording customer actions.

The last and most important golden rule of being successful in electronic commerce is knowledge. When making a new investment decision, it is essential to use the power of information to identify the strengths and weaknesses of your business and predict opportunities and dangers in the market, while analyzing your company's profit and loss. Having the necessary equipment to know the products and services that are planned to be sold, to know the market and competitors, to accurately measure customer needs and orientations, to produce effective e-marketing strategies, and to analyze and account for all data, or to work with a professional team in this regard is the most important factor affecting the digital success of your business. is an important factor.

Common Features of Successful E-commerce Sites

· It is designed with SEO friendly technical and architectural infrastructure.

· Sectoral suitability and originality are taken into account in the design.

· All content used on the site is of high quality, original and comprehensive.

· A content language is used that motivates the user.

· In-site navigation is provided with categories that facilitate the user's access to the content.

· It is designed with an interesting and functional UI (user interface) in mind.

· It works compatible with all devices that can connect to the Internet and loads fast.

· A functional and extensible software infrastructure that works smoothly is used.

· It can be integrated with supply and logistics channels.

· It has a comparison function between products and prices.

· It works integrated with secure 3D secure payment systems.

· It offers product/service scoring and customer feedback features.

· It offers a quality UX (user experience) with all the features it has.

· It has a functional management panel for the content entry and update processes of the site administrators.

· It offers a convenient administrative interface for analyzing and reporting stock, cost, sales, profit and loss and other financial data.

If you also want to create unique concept e-commerce sites and move your business to the digital world, you can start to benefit from professional e-commerce infrastructure solutions and e-commerce consultancy services by contacting Sıradışı Digital.

CREATE DEMO REQUEST

CONTACT US NOW

Name
Surname
Email
Phone
Message
SEND