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Innovations in social media channels are incessant. Both visual and written content reach large audiences very quickly and rapidly through various social media channels.

The sharing frenzy that became a phenomenon with Facebook; It has already reached the top with social media trends such as Youtube, Snapchat, Instagram, Twitter, Pinterest and Tumblr. Moreover, through these channels; brand advertisement, company promotion and product sales can be made, as well as customer satisfaction and interest can be measured. Both corporate and individual companies advertise and sell their products through these channels.

Social media has become the backbone of the global economy in terms of marketing. It is a fact that the ability of a product to reach potential buyers even from kilometers away greatly affects the marketing and sales strategies of brands. Let's take a look at the trends that Twitter, Facebook, Instagram, Youtube, Snapchat and Pinterest platforms will enjoy in 2018.

Snapchat Will Be On The Agenda With Spectacles Glasses

The Snapchat application, which is used by millions, plans to present its Spectacles glasses, which it developed in the past years, but which are not in demand, to its users with a few new touches in 2018. Snapchat, which has come to the fore with its innovations in virtual reality, has also taken a big step towards renewing instant shares with artistic touches.

Instagram Will Compete With E-Commerce Sites

It would not be an exaggeration to say that entrepreneurs, leaders and company owners who put innovation at the center have already grasped the importance of social media management. Quality visual content offered to users via Instagram and Pinterest has a very positive effect on purchase figures. Like Snapchat, Instagram isn't slowing down on expanding its portfolio. Bringing the tag logic to the next level, Instagram's recent partnership with Shopify seems to bear fruit in 2018. Instagram, which is in a very important position in terms of shopping, aims to deliver brands and products to a much wider audience with tagging regulation.

Facebook AI Will Recognize All Images

Knowing the importance of visual stimuli, Facebook also continues its work in this area. The company takes the lead in incorporating innovations in social media. After adding status, Facebook is now working on an artificial intelligence application on "visual recognition". Social media trends in 2018 seem to try to make it easier for companies to reach potential customers.

Endless Video Content Power: Youtube

When it comes to digital marketing, Youtube is one of the first social media tools that come to mind. It is very easy to open a company account, advertise and sell products by purchasing the legal rights of the brand through this channel. Moving video content such as Youtube is a very effective tool for advertising channels or even promoting the vision, mission and values ​​of the brand. Being aware of this situation, CEOs focus on developing their social media channels in the context of virtual commerce and brand creation.

In 2018, Youtube will continue to be one of the best advertising tools for brands.

In summary, social media channels, which have brought digital marketing to the top as a result of globalization, seem to bring their users, personal or corporate companies of all sizes, and users a little closer to each other in 2018.

You can examine our articles on Digital Marketing and Social Media Management trends in 2018 in detail on our blog page.

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