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Mobile Compatible Web Design
Mobile Compatible Web Design Web Tasarım,
Mobile Compatible Web Design Web Tasarım,
Mobile Compatible Web Design Web Tasarım, Mobile Compatible Web Design Web Tasarım,With the development of technology, especially with the rapid rise in the use of smart phones, the time spent on desktop computers has decreased significantly. As a result of the fact that everyone has a smart mobile phone of their own, the experience of “going to the Internet” from the phone has started to gain even more importance. However; On phones with many search engines, especially Google, many problems began to be experienced, such as entering "websites", finding the website different from the desktop appearance, and experiencing loss of functionality in some parts of the website. The biggest reason for this was, of course, that the websites remained "incompatible" with mobile.
What is a Mobile Site?
A mobile site means that the websites you can see on the desktop are "changed in size" and, if we specify it as the plaza language, "responsive mobile use" becomes suitable for viewing on your mobile phone. In other words, when you open any website on your mobile phone or tablet, if there is an automatic resizing according to your screen, that site has mobile compatibility. However, mobile compatibility should not be sought in many websites made in ancient times. Because, most of the web site designs made at that time were based on "desktop computers". Mobile compatible web design should be user experience oriented.
For this reason, it is extremely important for companies to follow current trends closely and apply these new consumer habits to their companies.
What are Mobile Site Usage Rates?
Mobile site usage rates are increasing every year and even search engines place a "mobile compatibility requirement" in their updates. According to the report of We Are Social 2018, internet, social media and mobile user statistics in 2018 also provide results that support this judgment. For;
- 4.02 billion internet users, 53% of the world's population,
- 5.13 billion mobile users, 68% of the world's population
- 3.19 billion social media users account for 39% of the world's population
- 2.95 billion mobile social media users make up 42% of the world's population.
When we look at the world internet usage statistics, we can see that the overall number of users is 4.02 billion people in total, which is; That's more than half the world. It is also worth mentioning that the number of mobile internet users is 3.72 billion. Thus, we can easily say that almost half of the world's internet users are mobile users.
How Do I Detect Mobile Site Speed?
Mobile site speed has become a necessity, not a “recommendation” these days. All other search engines, especially Google, prioritize sites that are "easier to access" by the user. Therefore, if you want to get a good visitor, your focus should always be on improving the user experience.
You can choose Google's Mobile-friendly test tool to detect mobile site speed and fix potential problems. With this test, which tells you whether the site is mobile-friendly or not, you can also experience the mobile appearance of the site. Apart from Google, you can use tools that test mobile site speed such as GTmetrix, PageSpeed Insight. Because, if you want to comply with Google's Speed Update and optimize your website, you should first use these tools and then start mobile compatibility studies.
Common Tools for Measuring Site Speed
You can use the site speed measurement tools recommended by Google and you can immediately access the detailed report about your site. Thus, you can plan improvements by seeing what or what you did wrong.
PageSpeed Insight is a speed measurement tool offered by Google. PageSpeed Insight, which enables the measurement of both mobile and desktop performance of a website, is an easy-to-use tool. Type the "URL address of the site you want to analyze the site speed" in the box on the home page of PageSpeed and press the Analyze button to perform the test. Because, as a result of the test, the performance results of the site are automatically prepared and presented to you.
2. Mobil Uyumluluk Testi (Mobile Friendly Test)
With the Google mobile compatibility test, the "mobile compatibility" of your site is checked and it can be determined whether it is mobile-friendly. By using the Google Mobile-Friendly test, you can understand how visitors to your site see your site and plan the necessary improvements immediately.
For Google mobile compatibility test, you need to enter your URL address in the box and click the Run test button. With this test, it is “definitely” determined whether your site is mobile-friendly, how it looks on mobile devices, whether your page has source codes or general errors. If you receive a notification that the pages or the site are mobile-friendly, you can say Submit to Google and have them added to Google's index.
What Will You Gain If Your Site Is Mobile Compatible?
Nowadays, when the use of desktops is extremely low, users access the internet from their mobile phones, that is, from "mobile". For this reason, everyone who wants to be in the internet world, especially big brands, has to have a mobile-friendly website. For; "No visitor" will be found for more than 4 seconds on a site that does not load quickly, does not work, and has deficiencies in terms of appearance. Because; Undoubtedly, mobile compatibility is a rule that must be present on every site in order not to lose visitors, increase earnings, increase brand image, and maintain successful SEO studies.
A site is mobile-friendly; From the increase in the number of visitors to the turnover to be made, it will give the site owner an advantage in many issues. For this, a web site design that will not break when entered from mobile, that is, a responsive design is required. Because a responsively designed website will automatically renew itself according to users' devices. Like this; Sites that have a different appearance on the web can also reflect the design as you want within a "specific harmony" when entered from a mobile device.
How to Have a Mobile Compatible Website?
If you have learned that your site is not mobile-friendly or you need improvements, make sure to take Google's Speed Update as your guide. Because, there are two important points that caught our eye in Google's Speed Update notification. First; While a certain part of the queries will be affected by this update and “very slow” sites will lose rankings, the second is that “despite the slowness”, if a quality content is on that site, you can still stay in the top rank. In other words, Google informs the world about the update it will make and reminds that "mobile compatibility improvements" should be made during this process. If you haven't done any mobile speed control or update during this process, it's fine. Turning the threats we frequently encounter in SWOT analysis into opportunities will be a very important step at this stage. You should take advantage of the Speed Update and focus on improving your rankings by turning a “small issue” that lowers your mobile performance into a solution.
After mentioning the importance of mobile-friendly web design, it is worth mentioning how a mobile-friendly website should be.
Features of a mobile-friendly website
- Fast Loading of Pages
The indispensable feature of a mobile-friendly website is undoubtedly that it can be opened quickly. You should consider the slow internet of mobile users and make the necessary improvements to make your site open faster. We have already shared the free tools you can test page speeds with above. After providing the speed measurement of the site with speed analysis tools, you can also make changes in matters such as (plugin, pop-up, images, URL redirect number) if necessary.
- Image Optimization
Image optimization is a must-have mobile friendly improvement for a site. The fact that the photos on the website are much more than they should be affects the opening speed of the website. Therefore, image optimization should undoubtedly be a must in planning a mobile-friendly website. By choosing free tools such as TinyPNG or TinyJPG, you can compress the images on your site "without loss of quality" and provide image optimization.
- Simple and Short Navigation Menu
Almost all visitors want to find “what they are looking for” in a short time and in the easiest way. If a website has too many subpages; It will also be difficult for the visitor to find what he is looking for. A complex navigation menu can also be included in this phenomenon. Because; You should further simplify your navigation menu and organize your subpages for mobile compatibility.
- Communication information
A visitor to your site should, of course, have immediate access to your "contact information". Clicking on your phone number will open the search section, allowing you to contact more customers, and users often prefer you because they can reach you more easily. For this reason, you need to include your contact information for your mobile users in the optimization.
- Your Most Important Content Should Always Be User Experience Focused
Mobil kullanıcıları, web sitelerinde “aradıkları bilgiye” hemen ulaşabilmek isterler. Bu nedenle, ana sayfaya yada sayfanın alt kısımlarına yerleştireceğiniz içerikleriniz, en iyi içerikler olmalı ki ziyaretçilerinizin sitenizde “kalma süresi” uzun olsun ve istediklerini kolaylıkla bulabilsinler.
- Large Texts and Link Buttons
In order for mobile users to use the website comfortably on mobile, the text and buttons should be large/wide. Therefore, you should check your website in this context and make the necessary adjustments.
If you want your website to be updated with a user-oriented renewal and sustainable updates, you can contact us.
We are waiting for you for mobile compatible web design works.
Sıradışı Digital has been producing original web design and web software works, google and user-friendly websites since 2009. As a digital agency, it focuses on the digital transformation and digital development of the companies it serves.
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