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The Rise of Digital Marketing in the Healthcare Industry
The Rise of Digital Marketing in the Healthcare Industry sağlık sektöründe dijital dönüşüm,ankara sağlık sektörü,ankara dijital ajans,sağlık iletişimi,dijitalpazarlama,
The Rise of Digital Marketing in the Healthcare Industry sağlık sektöründe dijital dönüşüm,ankara sağlık sektörü,ankara dijital ajans,sağlık iletişimi,dijitalpazarlama,
The Rise of Digital Marketing in the Healthcare Industry sağlık sektöründe dijital dönüşüm,ankara sağlık sektörü,ankara dijital ajans,sağlık iletişimi,dijitalpazarlama, The Rise of Digital Marketing in the Healthcare Industry sağlık sektöründe dijital dönüşüm,ankara sağlık sektörü,ankara dijital ajans,sağlık iletişimi,dijitalpazarlama,The healthcare industry is progressive in many ways, but lags behind marketing strategy and other consumer-centric industries.
So why? Existing legislation and the ban on advertising have a great impact on this.
A Deloitte study found that 52% of internet users searched online for information about treatment options.
According to the same research, the use of social media for health purposes increased from 18% to 21% between 2013 and 2015.
Digital Transformation of the Health Sector
In the past, health marketing; repression concentrated on traditional tactics such as TV, radio, and direct mail. Marketers were launching campaigns that couldn't make real-time adjustments after the ad was served, and hoped for the best in the outcome.
Today, the consumer of health care has come to a much different position than in the past. Now patients are healthier, live longer, and rely less on healthcare providers. Patients today have the opportunity to conduct extensive online research. This means they are more specific about the service they receive.
“Hospitals are engaging with highly intelligent consumers who demand transparency and two-way communication across healthcare providers,” Becker’s Hospital said in a review. statement is included. To appeal to these consumers, healthcare marketers need to adopt digital marketing tactics.
Let's take a look at a few digital marketing strategies to increase patient engagement and organizational success.
Content Optimized with Search Engines
According to a Think With Google study, rigging engines send visitors to hospital websites three times more than any other source. With the same research, it was determined that 44% of users who searched hospitals on a mobile device made an appointment.
Healthcare marketers can market successfully strategically by creating a page with relevant keywords, writing informative page descriptions, and creating strategic HTML titles.
More Effective Content with Customer Relationship Management
The goal of inbound marketing is to get patients to the right content. High-quality content supported by customer relations will increase the success of health marketing.
In addition, health marketers can use channels such as e-mail, direct mail, social media accounts and SMS to support the campaign.
A Stronger Communication Through Social Media
Social media can be used to interact with patients, support physicians, and improve population health outcomes. Social media marketing strategies in health may include engaging in discussions, networking, and promoting information about population health.
A recent study says that 57% of consumers' decisions to seek treatment at a healthcare facility are influenced by providers' social media links, meaning that patients trust healthcare organizations that engage online.
Health institutions can use social media networks with strategies such as cooperation and sharing information.
As a result
Digital marketing has helped the healthcare industry flourish. Good digital health marketing can be done by using search engines as a tool, preparing targeted help with excellent content and engaging patients on social media. How to videos and expert opinions are purely informative.
As a relatively new aspect of healthcare marketing, digital marketing has fundamentally changed the way healthcare marketers work. As digital marketing continues to grow and evolve, the health marketing industry will follow.
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