What is Hashtag Marketing? How is it applied?

What is Hashtag Marketing? How is it applied? dijital pazarlama,eskişehir dijital ajans,hashtag marketing,etiket pazarlama,instagram etiket kullanımı,dijital ajans,ankara dijital ajans,

The word hashtag, which is also accepted in our language, is known as “tag” in Turkish. The hashtag entered our lives with the Twitter platform in the first half of 2007. The main purpose was to enable brands to interact more with users, and to create a spoken word with the label, which is the brand discourse, and to spread organically. It was also an efficient way to easily filter content. When the efficiency of its use was realized, it became a marketing method in its own right by being widely used in almost all social media platforms such as Facebook, Instagram and Google+.

Thanks to hashtag marketing, which is a branch of new generation digital marketing, you can instantly follow the content of competing brands and easily analyze the user reactions to their content. Having a solid foundation in social media marketing, Hashtags can consist of keyword phrases or words that associate everything related to the concept in question. When you address consumers with a hashtag, you not only give them the keyword you want to be associated with your brand, but also give them a framework where they can talk freely within social media platforms.

For example; Red Bull, the world leader in the energy drink category, received the prestigious "Best Use of A Hashtag" Shorty Award with its #PutACanOnIt (#BirŞişeKoy) campaign. Although the hashtag was created by Red Bull, it was inspired by a photo the company found on Twitter. The photographer is seen holding a Red Bull box on top of a Mini Cooper to make it look like a Red Bull car.

The hashtag entered the Top trending list on Twitter, and people began to create their own images with Red Bull boxes placed in unique locations.

Another example is from the famous car brand Audi. The #WantAnR8 campaign is still considered one of the most successful Twitter campaigns in history. It all started when someone tweeted to Audi with the hashtag #WantAnR8 (I want #AudiR8) to explain why they wanted the Audi R8. Audi quickly started a competition that strengthened the use of this hashtag, so that users who tweeted why they wanted an R8 with the hashtag had a chance to win an R8. What users needed to do was as simple as sending a tweet using this hashtag, but the campaign was big enough to be considered as the "Most Successful Campaign" in Cannes Lion.

Thanks to the use of hashtags, you can announce your brand's activities, organize competitions on social media, establish real-time interaction and increase the talkability of your brand, as in these examples. You can publish the use of hashtags, also known as keyword marketing, with a call to action hashtag (call to action) in line with your brand goals, or with a conversation hashtag (chat-based tag) to attract large audiences who want to discuss a common topic. With the use of a meaningful and appropriate hashtag, you can increase the talkability of your brand on social media and keep your message in mind.

You can contact Sıradışı Digital Experience Studio for more detailed information and professional support.

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What is Hashtag Marketing? How is it applied? dijital pazarlama,eskişehir dijital ajans,hashtag marketing,etiket pazarlama,instagram etiket kullanımı,dijital ajans,ankara dijital ajans,