Why is social media design so important for brands?

Why is social media design so important for brands?

Why is social media design so important for brands?

Why is social media design so important for brands? Why is social media design so important for brands?

Social media management has become the lifeblood of daily life and shopping. Even in Turkey alone, 44 million active internet users, who constitute 53% of the 83 million population, use social media on mobile, anytime, anywhere.

This platform, which has become the new competitive environment of the business world, allows you to reach much more people during the day than any shop or store can reach, when used correctly with professional social media management.

If you want to stand out with your corporate identity and the work you do on this platform, the most effective tool to impress your potential customers should be a successful graphic design.

Posts that break the record of likes, professional posts that gain prestige, interactive posts that allow you to communicate with the consumer and many more...

Regardless of the product or service you offer, you must benefit from the power of visual design to reach your target audience! If you're ready, let's take a look at what the brand can do to make a difference with its visual design.

Create Visual Integrity in Your Profile

No matter which social media tool you use, such as Instagram, Facebook, Twitter, it is very important that you provide a visual integrity on your page. Just as you like that the showcases are organized and the design is harmonious when you enter a store, you should not forget that the same is true for social media design.

You should establish a visual relationship between each element, from your profile photo to the name of the user, from the fonts in your posts to the formats of the images, and you should definitely avoid random posts. Otherwise, it is very difficult to have a professional first impression in the eyes of your users!

The cover photo of this article was carefully chosen. In the past years, over 100 brands celebrated the Teacher's Day with this image. You can find that article here.

 

Include Infographic Shares

You have two options in social media to provide information to your target audience: written or visual expression. When we look at the statistical studies made in this sense, it is known that the content with images is viewed 94% more than the content that is only text, and 90% of the information in our brain is obtained through images.

In this case, it is very important that you can use visuality effectively to convey the information you want to share with users while managing social media.

Studies in which information data are visually processed into graphics in different formats, called infographics, gain great importance.

In fact, this type of infographic posts are shared 12% more than other content on social media.

Neglecting Professional Support

Even though you are doing everything you can to keep your company's social media profile up to date and interesting, you may not be able to achieve the efficiency you want. In this case, if you want to ensure that the page receives continuous and more traffic, you should definitely get professional support. You can be sure that getting services from experienced people who specialize in graphic and web design in the design of social media content will enable you to achieve much higher quality work.

 

What should you pay attention to when choosing the digital agency that you will do Social Media Management?

For that, you can also check our article here.

 

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