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CREATING AN EFFECTIVE CORPORATE IDENTITY IS A VERY IMPORTANT FACTOR
TO BE ABLE TO BRAND AND TO ENGAGE IN SUSTAINABLE WORK IN THE MARKET FOR LONG YEARS.
Corporate identity increases brand awareness and value
THE IMPORTANCE OF CORPORATE IDENTITY FOR BRANDS
What do you think is the common feature of the brands that have been able to reach the present day without being forgotten and maintain the same success? When you close your eyes and think of one of the famous brands, a shape, icon or a typeface appears in your mind, right? Creating an effective corporate identity is a very important factor in order to become a brand and to be able to carry out sustainable works in the market for many years.
We are witnessing not only the experienced companies of the years, but also the examples that were established very recently, but that increased their awareness in an incredibly short time with the dynamics of the digital age and became a world brand. Today, it is both easy and difficult to reach large audiences in a very short time and tell them what they are doing, and to attract attention by appealing to consumers with different demands and needs at the right place at the right time. Although new brands have ample opportunities to interact with their target audience, they have to work hard to make their voices heard in such an intense communication and competitive environment. So, how can brands attract attention in an environment where consumers or customers are exposed to so many stimuli? How can you explain to the other party what you do, that you are good at what you do, your principles, and the way you work in a consistent and effective way? In order to have a reputable and stable image in the eyes of everyone, a corporate identity work prepared with all the details in mind is a must for every small or large-scale company.
KCorporate identity increases brand awareness and value Companies that provide any product or service need to express themselves, to convey both visibility and service with a common language and philosophy in order to continue their businesses. Because no customer does not want to waste time and resources, they do not want to work with companies that are inconsistent, independent of the other, and do not have a standard quality. It is expected that many details such as the values, personality, products, employees, building or website of the organization, the paper it shares, the writing style used in office materials such as business cards, overlap and give confidence.
CREATING A BRAND PERCEPTION IS POSSIBLE WITH A CONSISTENT CORPORATE IDENTITY
Thanks to the corporate identity, which can also be defined as the perception value that enables every detail in a company to be seen as a whole, the quality and standards of the service provided by the company are clearly understood and remembered. In order to ensure the integrity of the corporate identity, a correctly determined visual identity must be created. When a clear visuality is determined for the brand that forms the name of an organization's products and services, it is also possible to increase the brand value by using the same icon in all presentation and media activities.
COMPANY LOGO IS THE MOST IMPORTANT VISUAL ELEMENT OF CORPORATE IDENTITY
The logo, which is the physically visible face of a brand, can tell a lot even just by its visibility. The logo, which summarizes all the work done and reminds the company that provides that service, emerges as a necessary corporate identity discipline in order to ensure branding. In order for the corporate identity to be established, the visual identity must be spread to all areas of the company. The presence of the logo in every field from business cards to letterheads, from the clothes of the employees to the pens, files, invitations and digital data they use provides integrity. With the recognition and visual continuity of the logo that reflects the corporate identity, it is possible to gain the trust of consumers, suppliers, investors and employees by reflecting the culture and personality of the company.
FROM CORPORATE IDENTITY CREATION TEXT CHARACTER
IT INCLUDES AN EXTENSIVE PROCESS FROM CHOOSING THE FURNITURE COLOR
Mission, vision and values that can be conveyed in a common language and with correctly determined strategies can be explained much more clearly with a corporate identity that can be reflected in an integrated way. In the corporate identity design, which is studied to increase brand awareness and ensure trust, first of all, the preferred font specific to the company, the drawing of the logo in all color scales, the determination of correct and incorrect uses, and the determination of auxiliary color codes are required. After determining all usage criteria of the logo, accounting documents such as invoices, receipts, uniform designs, flags, ribbons, lapel pins, folders, files, CDs, memo pads, letterheads and follow-up papers, CD covers, presentation and mailing templates, advertisement designs and statements, labels, envelopes and fax forms, business cards and visitor cards, packaging, promotional materials and all printable materials design standards can be applied. Details such as which color tones can be preferred in the decoration of the company and what type of furniture can be purchased can also be arranged according to corporate identity standards.
In order to ensure the integrity of the corporate identity, a correctly determined visual identity must be created.
Corporate identity increases brand awareness and value
CORPORATE IDENTITY INTEGRITY ENABLES TO BE DIFFERENT IN COMPETITIVENESS
In today's world where competition is more intense than ever, it is not easy to stand out and rise. The fact that customers can see every detail as a whole, including its employees, and that offices, products, service offerings and stores can be interpreted as a whole, always positively affect the prestige and awareness of that organization. Corporate identity, which is an institution's way of expressing itself visually, paves the way for reaching the planned goals and having the desired image. Progressing with planned investments in order to create and protect the corporate identity that best reflects the perspectives of the companies also prevents the losses that may occur later.
CORPORATE IDENTITY RISING COMPANY PRESTIGE
WORKS REDUCE COSTS IN THE LONG TERM
All materials and methods applied to introduce the corporate philosophy to the public and social stakeholders should be created within the integrity of the corporate identity. Thanks to the corporate identity, while gaining the trust of the customers, the advantage of getting rid of information pollution and being one step ahead of the competitors is provided. Higher efficiency is gained with less expense with the integrity of corporate identity, which makes it possible both to create a culture of representation by feeling that employees belong to the institution and to have a reputable image outside the institution.
A STRONG CORPORATE IDENTITY WORK
REFLECTS THE FIRM'S VALUES AND ITS MARKETING ITS
For corporate identity work, first of all, a detailed corporate identity guide is prepared. With this study, it is aimed that each person and material representing the brand speak the same language from start to finish. Thus, by determining both the visual identity of the company and the discourse, expressions and standards that it will use in communication, it is prevented from being deformed in the future. While carrying out corporate identity work, it would be a logical approach to determine a professional strategy that appeals to the emotions of the end user or target audience and can settle in the subconscious in order to achieve the short and long-term goals of the company. The must-haves in the corporate identity guide;
- Brand symbol
- Logo drawing, color, proportions, details and all vector formats
- Ratios and sample uses of logotype in announcements and company promotions
- The use of the logo on different backgrounds and alignments
- Typefaces and sizes
- Printing and publishing rules
- Web logo, banner, favicon to be used in web designs
- Social media cover and profile images
- Dimensions on television screens and TV packshot standards
- Motto and slogan texts about visual identity and discourses
- A section where the brand's story is told, the messages it wants to convey, milestones, if any, and features that make a difference compared to its competitors should also be specified.
Another point that should not be forgotten is the fact that the dynamics are changing very quickly in our age, even if you have very well-prepared corporate identity criteria. The corporate identity should be subject to revision as required by the time, and should be realized slowly in a way that does not spoil the general perception. Creating a brand that is remembered by consumers, quickly remembered and admired is possible with a properly planned corporate identity work that is suitable for development and change.
If you want a professional work on corporate identity design. We are ready with our team of experts in identity design. Contact now and let's start your transformation.
